Simple Launched Limited-Edition Skincare with Girl Band 'Little Mix'
Laura McQuarrie — August 27, 2018 — Fashion
References: superdrug & cosmeticsbusiness
Simple recently launched a collaborative limited-edition skincare collection with British girl band Little Mix, along with a digital campaign to catch the eyes of consumers ages 25 and under.
The products that have been released as part of the collection include Micellar Water, Micellar Wipes, Dual-Effect Eye Make-Up Remover, Facial Wash and Moisture Sheet Masks, each of which sports a packaging design that pays tribute to the band's album artwork. By refreshing the designs of these skincare products, Simple aims to target Gen Z consumers, particularly those who are interested in experimenting when it comes to keeping their routines feeling fresh.
In these limited-edition skincare products, consumers will find ingredient lists that are free from artificial perfumes and colors, no harsh chemicals and alcohol-free formulas.
The products that have been released as part of the collection include Micellar Water, Micellar Wipes, Dual-Effect Eye Make-Up Remover, Facial Wash and Moisture Sheet Masks, each of which sports a packaging design that pays tribute to the band's album artwork. By refreshing the designs of these skincare products, Simple aims to target Gen Z consumers, particularly those who are interested in experimenting when it comes to keeping their routines feeling fresh.
In these limited-edition skincare products, consumers will find ingredient lists that are free from artificial perfumes and colors, no harsh chemicals and alcohol-free formulas.
Trend Themes
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Collaborative Limited-edition Skincare — Opportunity for brands to collaborate with popular culture icons to create limited-edition skincare products that resonate with younger consumers.
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Refreshing Design and Packaging — Opportunity to revamp product designs and packaging to appeal to Gen Z consumers who value visually appealing and unique aesthetics.
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Natural and Chemical-free Formulas — Opportunity to develop skincare products with ingredient lists that prioritize natural and chemical-free formulations as young consumers seek clean and sustainable options.
Industry Implications
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Beauty and Skincare — Beauty and skincare brands can explore collaborations and limited-edition releases to tap into Gen Z's interest in unique and trend-driven products.
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Marketing and Advertising — Marketing and advertising agencies can develop digital campaigns and strategies that target younger consumers through partnerships with popular culture icons.
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Sustainable and Clean Beauty — Companies in the sustainable and clean beauty industry can highlight their natural and chemical-free formulas to cater to the preferences of eco-conscious Gen Z consumers.
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