To better serve the next generation of creative, connected youths, Petite 'n Pretty was launched as a new beauty brand sharing makeup for kids ages four to 18. The brand is passionate about creating products for, and being inspired by, from Gen Z, calling its target audience "the most transformative and tech-savvy force in the world." As such, the brand underlines that its products are for all, regardless of color or gender.
Some of the products in Petite 'n Pretty's assortment include hair and body glitter, lip gloss, eyeshadow palettes, makeup brushes and beauty bags. Alongside products like its 9021-GLOW! cheek and highlighter duo, Petite 'n Pretty is also currently offering a limited-edition seasonal product range called 9021-SNOW! featuring winter-themed cosmetic products—including the 9021-SNOW! Influencer Box Gift Set for $250.