Following the launch of ASOS Face + Body last year, the British online fashion and beauty retailer is introducing a video series with its influencer network, also known as 'Insiders.'
When the ASOS Face + Body makeup collection was first introduced, it was shared with consumers through an inclusive 'Go Play' campaign that spotlighted "endless ways to be you." Themes of beauty, gender, identity and expression are also explored in the new series, with episodes such as 'Gender, Identity and Performance' and 'Bio Glitter and Body Confidence.' In the episodes, the Insiders are given a challenge, such as discovering a drag alter ego or creating a full-body look with nothing but glitter.
The Gen Z-targeted mini-series on YouTube stars ASOS Insiders Joel, Anaelle, Alice, Luca and Uche.