Tarte's Sugar Rush sister brand is launching soon as a Gen Z-inspired collection of products like lip oils, eyeshadow palettes and body butter with cruelty-free and vegan formulas and vibrant recyclable packaging. Notably, all of the 17 youthful new Sugar Rush products will be available for under $30.
Sugar Rush spans multiple categories, offering solutions for skincare, beauty and body care with names like Don't Hate, Hydrate Moisturizer and the Vacay Day Fragrance Roller Ball. One existing product from Tarte, the Lights, Camera, Lashes 4-in-1 Mascara, is also to be included in the available assortment. Knowing that consumers may want to sample a bit of everything from the collection, Sugar Rush will offer product minis that can be purchased in sets of five for $25.
Sugar Rush products are set to be available online and in-store, but only exclusively through Ulta.