Sugardoh is now available at Ulta Beauty locations thanks to the beauty brand’s ‘Sparked’ program highlighting new and emerging brands. The hair removal brand specializes in creating products that remove body hair seamlessly and without any irritation. Sugardoh’s product line includes fan favorites like the ‘Sugaring Paste,’ ‘Body Powder,’ and the ‘Calming Serum,’ which are designed to remove fine and coarse hair from the underarms, pubic area, legs, arm, and face. There are also three specialty kits available for Ulta customers.
“What differentiates Ulta from some other retailers is that they’re able to pick up on trends from indie brands and are able to support them,” says Sugardoh founder Aliyah Marandiz. “They’re not just reactively looking at what trends are happening, they’re proactively looking. They’re saying let’s try to give the products that people are already looking at on the internet or that they’re talking about with friends and let’s provide them the shelf space for the gen Z and younger millennial group to explore.”
Image Credit: Sugardoh
Why This Trend Is Growing
- Indie Beauty Brands
- The rise of indie beauty brands offering innovative and unique products presents an opportunity for disruptive innovation.
- Hair Removal Alternatives
- There is a growing demand for hair removal products that do not cause irritation or discomfort, paving the way for new and innovative solutions.
- Retailer Trendspotting
- Retailers like Ulta who proactively seek out and support emerging brands have the opportunity to capitalize on and shape new trends.
Industries Being Reshaped
- Beauty and Personal Care
- The beauty industry can benefit from innovative hair removal solutions like Sugardoh, that offer unique alternatives to traditional products.
- Retail
- Retailers, especially those with a focus on beauty, can capitalize on the trend of supporting and showcasing emerging indie brands.
- Consumer Goods
- Innovation in hair removal solutions has the potential to disrupt the consumer goods industry and offer new alternatives to traditional products.
