Amore Pacific — a purveyor of high-performance Korean skincare products, launched an indie cosmetic brand called 'Easy Peasy.' With it, the company wanted to target a younger generation with simple and efficient offerings that have a playfully whimsical aesthetic.
Amore Pacific tapped "Seoul based multi-disciplinary brand experience design studio" CFC to develop the aesthetics of the newly launched project. The creative firm looked toward a soft, bold and fun identity that is sure to captivate and sway purchasing decisions of Amore Pacific's targeted demographic.
The packaging design, the colorful typography and the subtle graphic motifs of the indie cosmetic brand exude an effortless and uplifting presence which will go a long way of communicating a care-free ethos.