Easy Peasy Boasts Playful Products That are Targeted to Gen Z Audiences
Kalina N — February 8, 2019 — Life-Stages
References: contentformcontext & amorepacific
Amore Pacific — a purveyor of high-performance Korean skincare products, launched an indie cosmetic brand called 'Easy Peasy.' With it, the company wanted to target a younger generation with simple and efficient offerings that have a playfully whimsical aesthetic.
Amore Pacific tapped "Seoul based multi-disciplinary brand experience design studio" CFC to develop the aesthetics of the newly launched project. The creative firm looked toward a soft, bold and fun identity that is sure to captivate and sway purchasing decisions of Amore Pacific's targeted demographic.
The packaging design, the colorful typography and the subtle graphic motifs of the indie cosmetic brand exude an effortless and uplifting presence which will go a long way of communicating a care-free ethos.
Amore Pacific tapped "Seoul based multi-disciplinary brand experience design studio" CFC to develop the aesthetics of the newly launched project. The creative firm looked toward a soft, bold and fun identity that is sure to captivate and sway purchasing decisions of Amore Pacific's targeted demographic.
The packaging design, the colorful typography and the subtle graphic motifs of the indie cosmetic brand exude an effortless and uplifting presence which will go a long way of communicating a care-free ethos.
Trend Themes
1. Indie Cosmetic Brands - The rise of indie cosmetic brands presents an opportunity for disruptive innovation in the beauty industry, allowing for unique and personalized products.
2. Targeting Gen Z Audiences - As companies focus on targeting Gen Z audiences, there is a chance for disruptive innovation in marketing strategies and product development to cater to their specific needs and preferences.
3. Playful Aesthetic - The demand for playful and whimsical aesthetics in cosmetic brands creates a space for disruptive innovation in packaging design and visual identity.
Industry Implications
1. Skincare - The skincare industry can explore disruptive innovation by incorporating a more youthful and playful aesthetic into their products and marketing strategies.
2. Beauty - The beauty industry can embrace disruptive innovation by accommodating the unique needs and preferences of Gen Z consumers through customized and personalized product offerings.
3. Marketing and Advertising - The marketing and advertising industry can tap into disruptive innovation by creating targeted and engaging campaigns that resonate with Gen Z consumers and reflect the playful aesthetics of indie cosmetic brands.
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