The JOAH Beauty Crystal Glow collection has been relaunched by the brand to keep it relevant with consumers and draw in those who might not have tried it before.
The collection is now packaged in opaque, pinkish packaging that gives it a soft, elegant aesthetic that's sure to draw in the eye of shoppers. The products are available for purchase online from the brand, CVS and Amazon, and from CVS pharmacy locations. The products include the Peptide Infused Foundation, Refreshing Luminizer Mist and the Tinted Luminizer Stick.
Brand Director Hae Jin Chang commented on the JOAH Beauty Crystal Glow collection saying, "It’s important for us to have the most effective skincare ingredients in all of our products, so we work with the best labs in Seoul to offer innovative and affordable beauty products without sacrificing on quality. Achieving K-Beauty’s coveted glass skin look doesn’t have to come with a high price tag.”
Key Themes Behind This Trend
- Opaque Packaging Trend
- Exploring opaque packaging options for beauty products that offer a soft, elegant aesthetic.
- Innovative Skincare Ingredients Trend
- Researching and incorporating new, effective skincare ingredients into product formulations for affordable K-beauty inspired looks.
- Multi-channel Sales Trend
- Expanding product availability through online and in-store channels, such as CVS pharmacy locations.
Where This Applies
- Beauty Products Industry
- Opportunities for beauty brands to update their packaging design to draw in new consumers and promote a soft, elegant aesthetic.
- Skincare Industry
- Opportunities for skincare companies to innovate and incorporate new, effective ingredients into affordable product formulations.
- Retail Industry
- Opportunities for retailers to expand product availability and sales through a multi-channel approach, including online and in-store options.
