The 'Supreme Day Cream' from Dr Sebagh is not just another day cream that's being introduced into the world of beauty. Like others that came before it, it boasts a luxurious, antioxidant-rich formula to fight free radicals, but with a newfound focus on fighting the damaging effects of pollution and environmental damage, especially that which comes from frequent exposure to blue light.
While the concept of HEV light (High-Energy Visible Light), or blue light, may be new to most consumers, chances are they are exposed to its damaging effects on a daily basis from laptops, tablets, smartphones, LED lights and more. As Dr Sebagh reports, "High-Energy Visible light can be as damaging as the effects of UVA and UVB light combined," which is why a new wave of cosmetics and personal care products are aiming to help inform and protect consumers against seen and unseen environmental stressors.
What Makes This Trend Stand Out
- Blue Light-filtering Skincare
- The increase in awareness about the damaging effects of blue light exposure has created a demand for skincare products that specifically target this issue.
- Anti-pollution Beauty
- There is a growing trend in the beauty industry towards creating products that protect the skin from the harmful effects of pollution and environmental damage.
- HEV Light Protection
- With the rise in the use of electronic devices, there is an opportunity for companies to develop innovative materials and technologies that shield users from the harmful effects of High-Energy Visible light.
Sectors Adopting This
- Skincare
- Skincare brands can capitalize on the demand for blue light-filtering products by developing creams, serums, and other skincare items that protect the skin from the damaging effects of blue light exposure.
- Cosmetics
- Cosmetic companies can incorporate anti-pollution and blue light-protecting properties into their makeup products to cater to the increasing consumer concern about environmental damage.
- Electronics
- Companies in the electronics industry can explore collaborations with skincare brands to develop innovative screen protectors or filters that mitigate the harmful effects of High-Energy Visible light on users' skin.
