When it comes to protecting one's skin against the sun, consumers have become familiar with terms like UVA and UVB, but HEV is an acronym that's still new to many—with the introduction of its anti-aging sunscreen, Soap & Glory aims to familiarize women with the concept of High-Energy Visible Light by providing protection in three ways.
In addition to its translucent, lightweight UVA/UVB formula, the 'Make Yourself Youthful Sunshield Superfluid SPF50+' defends skin with a "damage-blocking Liposhield HEV Melanin."
One of the main reasons that consumers will want to begin limiting their exposure to blue light and begin adopting HEV light protection products is that High-Energy Visible Light penetrates more deeply than UVB and UVA rays, accelerating the aging process. Although environmental protection products are fairly new to the beauty and personal care industry, they are in effect anti-aging products too. Although most are not typically marketed in this way, Soap & Glory's Make Yourself Youthful Sunshield Superfluid specifically highlights this benefit.