Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

Age Preservation Sunscreens

Soap & Glory's Anti-Aging Sunscreen Shields Skin from UVA, UVB and HEV

— January 19, 2017 — Lifestyle
When it comes to protecting one's skin against the sun, consumers have become familiar with terms like UVA and UVB, but HEV is an acronym that's still new to many—with the introduction of its anti-aging sunscreen, Soap & Glory aims to familiarize women with the concept of High-Energy Visible Light by providing protection in three ways.

In addition to its translucent, lightweight UVA/UVB formula, the 'Make Yourself Youthful Sunshield Superfluid SPF50+' defends skin with a "damage-blocking Liposhield HEV Melanin."

One of the main reasons that consumers will want to begin limiting their exposure to blue light and begin adopting HEV light protection products is that High-Energy Visible Light penetrates more deeply than UVB and UVA rays, accelerating the aging process. Although environmental protection products are fairly new to the beauty and personal care industry, they are in effect anti-aging products too. Although most are not typically marketed in this way, Soap & Glory's Make Yourself Youthful Sunshield Superfluid specifically highlights this benefit.