When it comes to protecting one's skin against the sun, consumers have become familiar with terms like UVA and UVB, but HEV is an acronym that's still new to many—with the introduction of its anti-aging sunscreen, Soap & Glory aims to familiarize women with the concept of High-Energy Visible Light by providing protection in three ways.
In addition to its translucent, lightweight UVA/UVB formula, the 'Make Yourself Youthful Sunshield Superfluid SPF50+' defends skin with a "damage-blocking Liposhield HEV Melanin."
One of the main reasons that consumers will want to begin limiting their exposure to blue light and begin adopting HEV light protection products is that High-Energy Visible Light penetrates more deeply than UVB and UVA rays, accelerating the aging process. Although environmental protection products are fairly new to the beauty and personal care industry, they are in effect anti-aging products too. Although most are not typically marketed in this way, Soap & Glory's Make Yourself Youthful Sunshield Superfluid specifically highlights this benefit.
Why This Trend Is Growing
- HEV Light Protection
- The introduction of Soap & Glory's anti-aging sunscreen highlights the need for protection against High-Energy Visible Light, creating an opportunity for HEV light protection products.
- Environmental Protection Products
- Beauty and personal care industry can expand their offerings by developing environmental protection products that provide anti-aging benefits, as demonstrated by Soap & Glory's Make Yourself Youthful Sunshield Superfluid.
- Limiting Blue Light Exposure
- Consumers are expected to adopt products that limit their exposure to blue light, like Soap & Glory's anti-aging sunscreen, due to its ability to slow down the aging process caused by High-Energy Visible Light.
Industries Being Reshaped
- Beauty and Personal Care
- The beauty and personal care industry can seize the opportunity to create HEV light protection products and market them as anti-aging solutions, using Soap & Glory's sunscreen as a reference.
- Skincare
- Skincare industry can disrupt the market by developing environmental protection products that target the aging effects caused by High-Energy Visible Light, following the footsteps of Soap & Glory's Make Yourself Youthful Sunshield Superfluid.
- Technology
- The technology industry can explore solutions that help consumers limit their exposure to blue light, capitalizing on the increasing demand for protection against High-Energy Visible Light, as demonstrated by Soap & Glory's innovative sunscreen.
