Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Lancome's 'UV Expert' Protects Against Damage from Sunlight and Smartphones

 - Jan 19, 2017
References: &
'UV Expert' is the name of an all-new protective skincare product from Lancôme that's exclusively available in Japan. Rather than just being another hybrid makeup-sunscreen product, this innovative new cosmetic is formulated to provide protection from both the sun's UVA and UVB rays, as well as the blue light that's emitted by smartphone and computer screens.

One of the main reasons why consumers have become particularly interested in protecting themselves from HEV light is that new studies suggest that blue light penetrates the skin deeper than either UVA and UVB light. This penetrating light reaches the depths where collagen, hyaluronic acid and elastin can be found—all of which are responsible for keeping skin looking youthful and bright.

To help consumers become more aware of the dangers of HEV light, cosmetic and personal care companies are now highlighting blue light protection in products that consumers are already familiar with for UVA and UVB protection, such as sunscreen and makeup.