Booths is a United Kingdom-based supermarket that enlisted the creative agency Smith& + Village to design the store's complete rebranding.
Before enlisting the agency to create new branding, Booths offered packaging that lacked cohesiveness and simplicity. Smith& + Village wanted to create branding that was consistent across products, and did so by offering the same simple, clean font on the packaging of all its foods products. The new rebranding works to ensure that consumers are better able to recognize Booths' products, and makes for a simple yet contemporary look that will likely attract more customers.
Booths' rebranding works to make the company better suit the aesthetic preferences in their products that modern day consumers tend to enjoy.
What's Driving This Trend
- Simplified Packaging
- More companies will likely adopt simple and cohesive packaging to appeal to modern-day consumers.
- Consistent Branding
- Businesses will invest in maintaining brand consistency across their products to improve product recognition.
- Contemporary Design
- Companies will rebrand their products with modern and clean design to attract a wider range of customers.
Who This Affects Most
- Food Retail
- Food Retail businesses will create modern design packaging that is consistent across their brands to stand out on the shelf and attract consumers.
- Consumer Packaged Goods
- Consumer packaged goods companies will invest in a consistent brand image to improve consumer recognition and loyalty to their products.
- Retail Marketing
- Retail marketing agencies will be hired to design a contemporary look to better suit the preferences of modern-day consumers and increase sales.
