Booths is a United Kingdom-based supermarket that enlisted the creative agency Smith& + Village to design the store's complete rebranding.
Before enlisting the agency to create new branding, Booths offered packaging that lacked cohesiveness and simplicity. Smith& + Village wanted to create branding that was consistent across products, and did so by offering the same simple, clean font on the packaging of all its foods products. The new rebranding works to ensure that consumers are better able to recognize Booths' products, and makes for a simple yet contemporary look that will likely attract more customers.
Booths' rebranding works to make the company better suit the aesthetic preferences in their products that modern day consumers tend to enjoy.