When the bottles are removed from beer six-packs, the packaging materials are typically rendered useless and are only destined for the recycling—but this is not the case with Bohemia's special-edition crate.
As Bohemia reports, Portuguese cuisine has become extremely popular as of late, with nine new Michelin Stars in Portugal for 2017, adding to the existing 14 across the country. To recognize and reach out to these chefs, Bohemia created special beer cases in order to showcase its product and highlight how well it pairs with food.
Rather than being made from some sort of boxboard, the crate is made from sturdy, durable pieces of solid wood. Once disassembled, the entirety of the beer six-pack can be repurposed as kitchen utensils like cutting boards, a rolling pin and a serving tray.
Why This Trend Is Growing
- Sustainable Packaging
- Crafting sustainable packaging with multiple purposes that can be repurposed into other applications.
- Kitchen Transformations
- Transforming beer packaging into tools or utensils for cooking.
- Food and Beverage Pairing Promotions
- Partnering with food industry figures to promote beverage pairings and product lines.
Industries Being Reshaped
- Beverage
- Beer and other beverage companies looking to innovate their packaging with sustainable materials.
- Kitchen and Cooking Supplies
- Cooking tool and supply manufacturers interested in exploring alternative materials to wood and plastic.
- Gourmet Food and Beverage
- Promoting gourmet food and beverage offerings through industry partnerships and packaging innovation.
