The Doom Bar Fridge Pack Acknowledges Consumer Demand
Michael Hemsworth — May 19, 2021 — Marketing
References: sharpsbrewery & conveniencestore
The Doom Bar fridge pack from Sharp's Brewery is a new multipack product offering that acknowledges growing consumer demand for convenient product formats. The fridge pack includes 10 440ml cans of Doom Bar and are rolling out now at retailers to offer shoppers an easy way to keep the libation in their refrigerator. The packaging is achieved with a recyclable cardboard sleeve and boasts a built-in handle for easy carrying.
Sharp's Brewery Marketing Controller James Nicholls spoke on the new Doom Bar fridge pack saying, "With changing shopper behaviour, consumers are looking for trusted brands that offer larger pack formats at great value, making it easier for them to be stocked up for longer. We’re delighted to welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country.”
Sharp's Brewery Marketing Controller James Nicholls spoke on the new Doom Bar fridge pack saying, "With changing shopper behaviour, consumers are looking for trusted brands that offer larger pack formats at great value, making it easier for them to be stocked up for longer. We’re delighted to welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country.”
Trend Themes
1. Fridge-friendly Multipacks - Expanding the trend of convenient product formats to other product categories could offer disruptive innovation opportunities.
2. Recyclable Packaging Solutions - Developing innovative packaging solutions that are also environmentally friendly could be a disruptive innovation opportunity.
3. Large Pack Formats - Offering product pack formats in larger sizes can cater to consumer demand for convenience and value, presenting a potential disruptive innovation opportunity.
Industry Implications
1. Beverage Industry - Beverage companies could benefit from incorporating fridge-friendly multipacks into their product lines to cater to changing consumer preferences.
2. Food Industry - Food companies could potentially benefit from developing convenient and eco-friendly packaging solutions for their products, following the trend set by the Beer industry.
3. Retail Industry - Retailers could potentially capitalize on the demand for larger pack formats and offer their customers value and convenience in a disruptive way.
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