The Doom Bar fridge pack from Sharp's Brewery is a new multipack product offering that acknowledges growing consumer demand for convenient product formats. The fridge pack includes 10 440ml cans of Doom Bar and are rolling out now at retailers to offer shoppers an easy way to keep the libation in their refrigerator. The packaging is achieved with a recyclable cardboard sleeve and boasts a built-in handle for easy carrying.
Sharp's Brewery Marketing Controller James Nicholls spoke on the new Doom Bar fridge pack saying, "With changing shopper behaviour, consumers are looking for trusted brands that offer larger pack formats at great value, making it easier for them to be stocked up for longer. We’re delighted to welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country.”