The White Claw Hard Seltzer Variety Pack is being launched by the brand in the UK to offer consumers with a fridge-friendly way to keep a stock of libations on hand this summer. The pack contains eight single cans of the brand's most popular flavors including Mango, Black Cherry, Natural Lime and Raspberry. Priced at £15, the variety pack is targeted towards value-focused consumers and those heading to a get-together as lockdown restrictions in the UK continue to relax.
UK Head of Marketing at White Claw Michael Dean boasted about the new White Claw Hard Seltzer Variety Pack saying, "This summer is set to be full of socialising and catching up with friends and family. What better way to celebrate the summer than being able to share all White Claw Hard Seltzer’s UK flavours in one box! Whether it’s a picnic in the park, a BBQ in the garden or heading to a festival, our Variety Packs have a flavour for everyone.”