In the spirit of spring, Häagen-Dazs had its newest ice cream packaging designs created by the UK-based agency LOVE and textile designer Kitty McCall, who is known for her distinctive style.
The vibrant pink and purple floral packages celebrate the launch of two new limited-edition flavors from the famed ice cream brand: Elderflower & Blackcurrant and Rose, Raspberry & Lychee. Both of these new flavors use real flowers in the ice cream, which is communicated by the playful floral patterning on the tubs for Flowers by Häagen-Daz.
Across the food and beverage industry, many manufacturers are now experimenting with the incorporation of wildflowers and other botanical ingredients as a means of satisfying growing consumer desires for new and interesting flavors that are also healthful and natural.
Frozen Wildflower Desserts
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Consumer-Invited Flavor Events
Ice Cream Parlor Pop-Ups
Fan Photography Projects
Syrupy Sesame Desserts
Layered Bean Desserts
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