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Quorn Foods' New Identity Solidifies Its Place as a Leader in Non-Meat

 - Mar 15, 2017
References: quorn & packagingoftheworld
Quorn Foods, a producer of healthier substitutions for meat is now relaunching with an all-new identity and packaging system, especially as it introduces its range of meatless products in new markets across the world, such as France and Italy.

Although Quorn Foods has been a leading producer of meatless food products for years, a rebranding of this scale comes at a crucial time, when many vegetarians, vegans and even some carnivores are looking to explore the plant-based proteins available. As Bulletproof, the creative agency that was responsible for the project, puts it: "An opportunity was identified to broaden the appeal of the brand by targeting ‘Healthy Discoverers’ – consumers actively looking for healthy, nutritious, exciting and flavoursome meat-free dishes, rather than settling for the staid and apologetic category norms."