Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Quorn Foods' New Identity Solidifies Its Place as a Leader in Non-Meat

 - Mar 15, 2017
References: quorn & packagingoftheworld
Quorn Foods, a producer of healthier substitutions for meat is now relaunching with an all-new identity and packaging system, especially as it introduces its range of meatless products in new markets across the world, such as France and Italy.

Although Quorn Foods has been a leading producer of meatless food products for years, a rebranding of this scale comes at a crucial time, when many vegetarians, vegans and even some carnivores are looking to explore the plant-based proteins available. As Bulletproof, the creative agency that was responsible for the project, puts it: "An opportunity was identified to broaden the appeal of the brand by targeting ‘Healthy Discoverers’ – consumers actively looking for healthy, nutritious, exciting and flavoursome meat-free dishes, rather than settling for the staid and apologetic category norms."