At the same time healthy, dried fruit snacks are becoming popular among consumers, brands are adding diversity to the market with exotic options.
The Decode of Art creative agency recently designed the resealable snack packaging pouches for Yummy Food 88's dried Thai fruit snacks, which include freeze-dried tamarind and durian. As well as having appeal to Thai consumers, these snack bags boast elements that will make them stand out to a global market. As Decode of Art describes: "the layout of graphics, fonts or product names [are] designed to look like the Thai alphabet," which is helpful as the product is set to be exported to many different countries.
Freeze-dried fruit snacks appeal to the health-conscious consumer who is pressed for time and needs highly portable options for on-the-go snacking.