At the same time healthy, dried fruit snacks are becoming popular among consumers, brands are adding diversity to the market with exotic options.
The Decode of Art creative agency recently designed the resealable snack packaging pouches for Yummy Food 88's dried Thai fruit snacks, which include freeze-dried tamarind and durian. As well as having appeal to Thai consumers, these snack bags boast elements that will make them stand out to a global market. As Decode of Art describes: "the layout of graphics, fonts or product names [are] designed to look like the Thai alphabet," which is helpful as the product is set to be exported to many different countries.
Freeze-dried fruit snacks appeal to the health-conscious consumer who is pressed for time and needs highly portable options for on-the-go snacking.
What Makes This Trend Stand Out
- Exotic Dried Fruit Snacks
- Brands are adding diversity to the dried fruit snack market by offering exotic options that appeal to global consumers.
- Resealable Snack Packaging
- The use of resealable pouches for dried fruit snacks provides convenience and freshness for on-the-go snacking.
- Freeze-dried Fruit Snacks
- The rise in popularity of freeze-dried fruit snacks caters to health-conscious consumers looking for highly portable options.
Sectors Adopting This
- Food Packaging
- The food packaging industry can embrace the opportunity to create innovative, resealable pouch designs for dried fruit snacks.
- Healthy Snacks
- The healthy snacks industry can capitalize on the demand for exotic dried fruit options by expanding their product offerings.
- Food Production
- The food production industry can explore the use of freeze-drying technology to produce more varieties of fruit snacks with extended shelf life.
