Created as a way for consumers to bring a healthy snack with them wherever they go, the DOLE 'GO Berries!' fruit container packaging is designed with busy lifestyles in mind. While existing fruit packaging requires the fruits to be removed from the container, washed and then repackaged, the DOLE 'GO Berries!' container is ready to go whenever you are.
The DOLE 'GO Berries!' container features the strawberries sectioned off into three compartments that can be snapped off from one another in order to easily rinse them and take them to go.
Consumer demographics like Millennials are always on the hunt for ways to eat fresh without taking anything away from their existing routine. The DOLE 'GO Berries!' fruit container packaging answers this with a design that is easily grabbed when heading out the door.
What's Driving This Trend
- Portable Fruit Packaging
- There is potential for other fruit companies to release similar container designs that make it easy for consumers to take fruit on-the-go
- Convenient Snack Packaging
- This trend can be applied to other snack products such as veggie trays or trail mix, which can be portioned out into compartments for easy snacking
- Eco-friendly Packaging
- Companies can explore the possibility of using biodegradable materials for these kinds of snack containers, combining convenience and sustainability
Who This Affects Most
- Food and Beverage
- This trend can apply to all kinds of fresh food products, not just fruit, creating opportunities for packaging innovation
- Packaging and Containers
- There is room for disruption in the packaging industry as more consumers shift towards eco-friendly and convenient options
- Retail
- Stores can market these pre-portioned snack packs as an on-the-go solution for busy consumers with active lifestyles
