MAD Beauty's cleansing body wash packaging takes the form of a book that can be opened to reveal its contents.
The MAD Novels come in two designs, including "A Very Happy Pamper" and "A Clean Getaway," which are product names that double as the covers for the books. Inside the two cleansing personal care kits, there are items like body lotion and shower gel for women, as well as body wash, shaving balm and soap for men. Because these personal care items are packaged in this way, they make ideal gifts that are both fun and thoughtful.
MAD Beauty specializes in offering a range of novelty cosmetic products, including bath fizzers packaged in containers that resemble soda cans and takeaway containers, as well as lip glosses that come in the shapes of miniature milkshakes, Christmas baubles or cocktail mixers.
What's Driving This Trend
- Novelty Packaging
- The trend of using novelty packaging can be adopted by personal care and cosmetic brands to make their products more appealing to consumers.
- Gender-neutral Personal Care Kits
- Brands can disrupt the traditional approach of gender-specific personal care kits and introduce gender-neutral kits to cater to a wider audience.
- Gift-friendly Packaging
- Creating gift-friendly packaging for personal care items, like MAD Beauty's novel book-shaped packaging, can increase the popularity of gifting such items among consumers.
Who This Affects Most
- Personal Care
- The personal care industry can adopt novelty packaging and gender-neutral personal care kits to stay ahead of the competition and appeal to consumers who value uniqueness and inclusivity.
- Cosmetics
- Cosmetic brands can disrupt traditional packaging and introduce innovative, fun packaging like MAD Beauty's personal care kits to create brand differentiation and appeal to consumers.
- Gifts and Novelties
- The gifts and novelties industry can benefit from introducing innovative packaging options to personalize their gift items to make their products stand out among competitors.
