HOPS is the name of a new product from Austria’s Zipfer brewery that pairs a distinctive lemonade flavor with hops. The brewery describes its new creation as a combination of "three quarters hopped lemonade and one quarter non-alcoholic Zipfer beer," which creates a product that's slightly sweet and sparkling, yet incredibly refreshing.
In order to position the new, non-alcoholic beverage product as an "urban drink," the brewery consulted Pichler & Gattringer Grafik Design for the creation of its packaging. The finished product design for HOPS look youthful and refreshing, but it also stands out in a way that distinguishes it from other products in comparable categories of non-alcoholic sparkling drinks, beer and even lemonade.
In all, the innovative drink offers a unique way to enjoy hoppy flavors in an entirely new way, outside of familiar beer beverages.
What's Driving This Trend
- Hop-infused Beverages
- There is an opportunity to explore adding hops to other non-alcoholic drinks beyond lemonade for unique flavor profiles.
- Youthful and Refreshing Packaging Design
- Brands can stand out by creating packaging that is youthful and refreshing to attract younger consumers.
- Combining Non-alcoholic Drinks
- Brands can experiment with combining different non-alcoholic beverages to create a unique flavor experience.
Who This Affects Most
- Beverage Industry
- The beverage industry can consider adding hop-infused beverages to their product lineup to create unique flavor profiles.
- Design Industry
- The design industry can capitalize on the opportunity to help brands create youthful and refreshing packaging designs for their products.
- Hospitality Industry
- Restaurants and bars can experiment with combining different non-alcoholic beverages to create unique and refreshing mocktails for their customers.
