HOPS is the name of a new product from Austria’s Zipfer brewery that pairs a distinctive lemonade flavor with hops. The brewery describes its new creation as a combination of "three quarters hopped lemonade and one quarter non-alcoholic Zipfer beer," which creates a product that's slightly sweet and sparkling, yet incredibly refreshing.
In order to position the new, non-alcoholic beverage product as an "urban drink," the brewery consulted Pichler & Gattringer Grafik Design for the creation of its packaging. The finished product design for HOPS look youthful and refreshing, but it also stands out in a way that distinguishes it from other products in comparable categories of non-alcoholic sparkling drinks, beer and even lemonade.
In all, the innovative drink offers a unique way to enjoy hoppy flavors in an entirely new way, outside of familiar beer beverages.