Pancake batter is most often packaged by the box and requires the addition of only one or two wet ingredients, but Follow Your Heart is hoping to simplify the pancake-making process even more for consumers who love the taste of fresh pancakes in the morning.
Unveiled at this year's Natural Products Expo West, Follow Your Heart's vegan Rocket Cakes Pancake & Waffle Batter comes in a squeezable bottle. The liquid product is organic and free from gluten, GMO ingredients, as well as eggs, dairy, soy and nuts.
This mess-free packaging system makes it extremely easy for consumers to make quick and healthy pancakes at home in portion sizes that are much easier to control thanks to the bottle.
Key Themes Behind This Trend
- Squeezable Packaging
- Opportunity for innovating packaging design to improve convenience and portion control.
- Vegan Food
- Disruptive innovation in the vegan food market by offering convenient and healthy options.
- Gluten-free Products
- Opportunity for creating new gluten-free options in the breakfast food industry.
Where This Applies
- Food Packaging
- Innovations in packaging technology can revolutionize food packaging industry.
- Plant-based Food
- Plant-based food industry has the potential to disrupt traditional food markets.
- Gluten-free Food
- Growing demand for gluten-free products creates a market for innovative breakfast food alternatives.
