OaYeah! Pancakes are Ready to Enjoy Right Out of the Pack
Michael Hemsworth — January 4, 2023 — Lifestyle
References: bakeaway.uk & foodbev
The OaYeah! pancakes are being launched by UK-based BakeAway as a ready-made product perfect for shoppers to pick up as an easy, delicious and free-from potion.
The product features an oat-based milk alternative in the recipe instead of dairy, and comes in Original and Fluffy varieties to choose from. Each of the products feature a slightly different taste and texture to provide a thick American-style for the Fluffy and more traditional approach for the Original. The pancakes are being launched at Sainsbury's starting on February 15, 2022 for £2.40 per pack.
Marketing Manager Jennie Bosson spoke on the OaYeah! pancakes saying, "We’re delighted to launch OaYeah! in the UK just in time for Pancake Day… We know that Gen Z consumers are passionate about trying dairy-free and healthy alternatives, OaYeah! provides an entry point into the pancake category for these consumers."
The product features an oat-based milk alternative in the recipe instead of dairy, and comes in Original and Fluffy varieties to choose from. Each of the products feature a slightly different taste and texture to provide a thick American-style for the Fluffy and more traditional approach for the Original. The pancakes are being launched at Sainsbury's starting on February 15, 2022 for £2.40 per pack.
Marketing Manager Jennie Bosson spoke on the OaYeah! pancakes saying, "We’re delighted to launch OaYeah! in the UK just in time for Pancake Day… We know that Gen Z consumers are passionate about trying dairy-free and healthy alternatives, OaYeah! provides an entry point into the pancake category for these consumers."
Trend Themes
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Dairy-free Alternatives — There is a growing trend towards dairy-free alternatives in various food products, providing opportunities for companies to innovate in this space.
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Convenience Foods — Ready-made and easy-to-prepare convenience foods are becoming increasingly popular, creating prospects for companies to develop new and innovative products for this market.
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Oat-based Products — The use of oats as a dairy alternative is gaining in popularity, leading the way for companies to create a range of oat-based products across various industries.
Industry Implications
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Food and Beverage — The food and beverage industry can capitalize on the trend towards dairy-free alternatives and convenience foods to create new products that meet the needs of health-conscious and time-poor consumers.
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Retail — Retailers can exploit the growing demand for dairy-free and convenience food products to offer a range of ready-made options to customers looking for quick and easy meal solutions.
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Health and Wellness — The health and wellness industry can take advantage of the trend towards dairy-free options to create innovative products that cater to consumers looking for health benefits without compromising on taste.
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