Creative agency 'twomatch' was recently tasked with developing the packaging for Greek Nuts' peanut butter nut bar product. The approach that the agency decided to take with this particular snack product was to convey health and strength with cheery yellow imagery. As such, the playful snack bars feature an anthropomorphized peanut with arms and legs effortlessly lifting a weight over its head.
Without expressly calling out that the Greek peanut snack bar will be a good source of plant-based protein, the illustrative packaging gets its message across. True to the saying, a picture is worth a thousand words and helps to get the benefits across to consumers visually, no matter what language they are familiar with.
What's Driving This Trend
- Plant-based Protein
- Disruptive innovation opportunity: Explore the growing market for plant-based protein snacks and develop innovative packaging that visually communicates the health benefits.
- Anthropomorphized Packaging
- Disruptive innovation opportunity: Incorporate anthropomorphized characters in snack bar packaging to create a playful and memorable branding experience.
- Visual Communication
- Disruptive innovation opportunity: Utilize visual cues and imagery on product packaging to effectively convey product benefits to consumers, transcending language barriers.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunity: Develop new snack bar products that cater to the growing demand for healthy and protein-rich snacks.
- Packaging Design
- Disruptive innovation opportunity: Innovate in packaging design by creating visually appealing and informative designs that enhance the product's value proposition.
- Marketing and Advertising
- Disruptive innovation opportunity: Develop creative marketing strategies that leverage visual communication and anthropomorphized branding to resonate with consumers.
