Creative agency 'twomatch' was recently tasked with developing the packaging for Greek Nuts' peanut butter nut bar product. The approach that the agency decided to take with this particular snack product was to convey health and strength with cheery yellow imagery. As such, the playful snack bars feature an anthropomorphized peanut with arms and legs effortlessly lifting a weight over its head.
Without expressly calling out that the Greek peanut snack bar will be a good source of plant-based protein, the illustrative packaging gets its message across. True to the saying, a picture is worth a thousand words and helps to get the benefits across to consumers visually, no matter what language they are familiar with.