Dairy products remain a staple for millions of households around the world, so the SML Milk cartons of milk are intended to offer a different kind of branding that goes beyond the norm.
Adopting a clothing size label aesthetic, the SML Milk cartons utilize the letters S, M and L as they are used in the clothing industry to indicate small, medium and large, respectively. This pertains to the fat content to make it easier to pick up a carton that has more fat content or less, depending on needs or preferences.
The SML Milk cartons of milk are the conceptual design work of the Public Group design studio and also feature a texturized aesthetic that makes them easier to hold and more interesting to experience.
What's Driving This Trend
- Clothing Size-inspired Dairy Branding
- Brands can adopt clothing size label aesthetics to make their packaging more unique and user-friendly.
- Texturized Packaging
- Other industries could incorporate a texturized aesthetic onto their products' packaging, creating a more tactile and memorable experience for consumers.
- Fat Content Labeling
- Brands can use labeling strategies that make it easier for consumers to identify and select products that fit their dietary needs or preferences.
Who This Affects Most
- Dairy Industry
- The dairy industry can experiment with unique and unconventional branding strategies to differentiate themselves in a crowded market and appeal to a wider range of consumers.
- Packaging Industry
- The packaging industry could introduce more texturized packaging to enhance the overall consumer experience and create a stronger brand image.
- Food and Beverage Industry
- Incorporating clear and descriptive labeling for nutritional information allows for consumers to make smarter choices tailored to their dietary preferences or restrictions.
