For the holiday season, J. Walter Thompson Toronto created a festive Christmas sauce kit that offers bottles that are marked as "Naughty" and "Nice."
The outside of the Christmas sausce set boasts bold, geometric packaging with dots and stripes. Once opened, it asks: "How have you behaved this year?" Recipients have the chance to choose their answer by using either bottle. The sauces created by Dawson's Hot Sauce include the 'My Fiery Temper Chipotle Sauce' and the 'My Sweet Disposition Dark Chocolate Sauce,' which can be used to add either a hint of spice or sweetness to various holiday meals.
Some of the other seasonal products that have been introduced with similar themes of duality include sandwich spreads, cookies and even collectible crystal sets.