For the holiday season, J. Walter Thompson Toronto created a festive Christmas sauce kit that offers bottles that are marked as "Naughty" and "Nice."
The outside of the Christmas sausce set boasts bold, geometric packaging with dots and stripes. Once opened, it asks: "How have you behaved this year?" Recipients have the chance to choose their answer by using either bottle. The sauces created by Dawson's Hot Sauce include the 'My Fiery Temper Chipotle Sauce' and the 'My Sweet Disposition Dark Chocolate Sauce,' which can be used to add either a hint of spice or sweetness to various holiday meals.
Some of the other seasonal products that have been introduced with similar themes of duality include sandwich spreads, cookies and even collectible crystal sets.
What's Driving This Trend
- Duality Products
- The trend of products with contrasting themes or purposes such as naughty and nice sauces or sweet and spicy sandwich spreads.
- Festive Packaging
- The trend of using bold and geometric patterns to create visually appealing holiday packaging.
- Limited Edition Collectibles
- The trend of creating limited edition holiday sets, such as the collectible crystal sets, to attract gift shoppers.
Who This Affects Most
- Specialty Food Industry
- There is an opportunity for specialty food companies to create duality products, such as sweet and spicy sauces, to add excitement to holiday meals.
- Packaging Industry
- There is an opportunity for packaging companies to create bold and geometric packaging designs for holiday products, such as festive sauce sets and cookies.
- Retail Industry
- There is an opportunity for retailers to offer limited edition holiday sets, such as festive sauce kits or collectible crystal sets, to attract gift shoppers.
