Nordstrom's 'Reserve Online and Try In-Store' service has been extended to 40 stores across the United States, following the success of its six-store trial.
The service enables consumers to browse through the retailer's mobile app, selecting items they'd like to try on. When the selected item becomes available in stores, the app will notify the consumer, effectively reserving the clothing piece. The app's second notification will inform the consumer where they can find a designated in-store changing room, where their clothes are waiting to be tried on. The Reserve Online and Try In-Store service merges the convenience of online shopping with an efficient, personalized in-store experience.
The digitization of Nordstrom's store aims to amend the alarming online return rate, which is as high as 50%.