The Coop Group from Switzerland recently opened the Karma Supermarket, which is a new destination for an assortment of vegetarian and vegan products. The all-new vegetarian and vegan supermarket is now stationed inside of the high-traffic Zug train station, making it the largest of its kind in Switzerland.
The new store was launched in response to a growing demand for alternative plant-based products, including everything from fresh produce and cosmetics to beverages and cereals. Some of the other reasons that health-conscious consumers will be drawn to the store is for its in-house cafe, selection of bulk goods and in-store recipe demonstrations.
As well as there being a number of vegan-friendly eateries and supermarkets now opening up around the world, there are also clothing shops and other lifestyle boutiques appearing based off of similar values.
What Makes This Trend Stand Out
- Meat-free Supermarkets
- The rise of vegetarian and vegan supermarkets is a disruptive innovation for the food industry.
- Alternative Plant-based Products
- Growing demand for plant-based products presents opportunities for disruptive innovation in food production and retail industries.
- Lifestyle Boutiques Based on Plant-based Values
- The proliferation of lifestyle boutiques based on plant-based values is an indication of a growing market for disruptive innovation in retail.
Sectors Adopting This
- Food Retail
- The rise of vegetarian and vegan supermarkets presents opportunities for disruptive innovation in the food retail industry.
- Food Production
- Growing demand for plant-based products presents opportunities for disruptive innovation in the food production industry.
- Retail
- The proliferation of lifestyle boutiques based on plant-based values presents opportunities for disruptive innovation in the retail industry.
