At the new Bryant Park Whole Foods store in New York City, shoppers now have the chance to get their vegetables prepared neatly for them at the Produce Butcher.
The grocery store's in-house vegetable slicing station features signage that displays several ways that consumers may have everything from onions and carrots to zucchini expertly chopped. The options include: julienned, minced, sliced, diced and chopped, all of which save consumers a step in the kitchen. The Product Butcher's services cost $1 per pound for bulk items and $1 for individually sold items.
With the rise of plant-based butcher shops popping up across the country, the term "butcher" is no longer strictly associated with meat. On top of catering to vegan and vegetarian consumers, this station appeals to all who seek theatrical retail experiences.