This perfume kiosk, intriguingly called 'Feel,' is a stunning apothecary-style fragrance bar. Situated within a shopping mall located in Israel, the experience is a new take on fragrance shopping that emphasizes the process of sampling and exploring new scents. Boasting an apothecary or bar-style rack specifically designed to hold giant sample bottles upside-down, the 'Feel' perfume kiosk provides customers with an "instant, independent and pleasant engagement."
Showcasing an increasingly popular straight-to-consumer model, the 'Feel' location was designed by Dana Shaked, who was sure to create an easily moved modular bar, in order for the brand to have flexibility in terms of their position within the mall. The 'Feel' perfume kiosk also boasts a clean, black and white monochromatic experience that feels simple and accessible to all.
What's Driving This Trend
- Apothecary-style Fragrance Bars
- The 'Feel' perfume kiosk introduces a new trend of apothecary-style fragrance bars, emphasizing the process of sampling and exploring new scents.
- Straight-to-consumer Model
- The 'Feel' perfume kiosk showcases the increasing popularity of the straight-to-consumer model in the fragrance industry.
- Modular Design
- The 'Feel' perfume kiosk features a modular design, allowing for flexibility in positioning within shopping malls, presenting a disruptive innovation opportunity.
Who This Affects Most
- Fragrance Industry
- The 'Feel' perfume kiosk is a disruptive innovation opportunity for the fragrance industry to transform the traditional perfume shopping experience.
- Retail Industry
- The 'Feel' perfume kiosk introduces a new concept to the retail industry by providing customers with an instant and engaging fragrance sampling experience.
- Interior Design Industry
- The design of the 'Feel' perfume kiosk showcases a clean and accessible monochromatic experience, presenting opportunities for innovative interior design solutions in retail spaces.
