FacegGym's Retail Displays Pay Tribute to Exercise Equipment

 - Mar 16, 2017
References: propstudios & retaildesignblog.net
FaceGym's flagship boutique in London, England is designed by Prop Studios and features fitness-themed product merchandising. While the skincare retailer's front window features a lineup of hoops -- traditionally found in gymnasiums -- the store's interior is a nod to retro decor and boasts boxy, wooden display units.

Founded by Inge Theron, the FaceGym brand is synonymous with high quality beauty products along with healthy lifestyle views and brand values. In addition to offering an artisanal beauty product range, this London boutique also lets visitors experience its signature treatments while on location.

FaceGym's unique merchandising is reflective of its core brand values while appealing to an Instragram-obsessed audience. With help from creative agency Prop Studios, the brand successfully targets health-conscious Millennials with an appreciation for aesthetically pleasing spaces.