Fitness equipment and technology manufacturer Technogym has teamed up with French luxury fashion brand Dior to launch the 'Dior Line' -- an assortment of premium fitness equipment branded with the fashion label's iconic logo.
Designed by Maria Grazia Chiuri, the new collection consists of a range of limited-edition at-home fitness items. These include a bench with built-in storage, a state-of-the-art connected treadmill, and a variety of dumbbells, bands, and exercise balls.
Consistent throughout the 'Dior Vibe' line is a bright white design with yellow highlights and the Dior star motif. Other branded elements include "Christian Dior" print, five horizontal stripes, and the iconic Technogym logo in black and yellow. According to the founder of Technogym, Nerio Alessandri, the collaboration aims to "inspire the concept of wellness with new generations" by appealing to their aesthetic sensibilities,
Image Credit: Technogym