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Net-A-Porter is Building an AI Tool That Makes Personalized Suggestions

 - Oct 9, 2017
References: net-a-porter & psfk
Online fashion retailer Net-A-Porter is adding an extra element of consumer convenience to its digital platform, with the implementation of a new AI shopping tool, which has the ability to learn and understand one's fashion choices, while making suggestions for the individual to browse through.

This AI tool will offer each shopper a unique experience, as its AI capabilities becomes aware of a consumer's shopping habits, life and work balance, and whether or not the individual is planning a trip in the near future. This tool, will be able to streamline the online shopping experience. The online retailer states that personalization and customization is at the front of retail innovation, and believes that AI technology, enables the average business to elevate its shopping experience for the consumer.