As an alternative to purchasing fresh fruits and vegetables from the supermarket, those in Tokyo, Japan, now have the option to buy from a designer greengrocer called 'Vegeo Vegeo.'
The design of Vegeo Vegeo, the first branch in what soon will be a chain, was created by Masamichi Katayama’s Wonderwall and with graphic designer Naomi Hirabayashi. At the store, leeks, tomatoes and other fruits and vegetables arranged neatly in a way that reminds of displays at a stylish boutique clothing store. As well as being able to pick up a range of organic goods from the shop, consumers also have the option to purchase branded smoothies, Miyazaki tea or make the most of the home delivery service.
Considering that there has been a rise in plant-based eating, as well as vegetarian menus and vegan restaurants, designer grocery stores like this one may not be an off-the-wall concept.
Key Themes Behind This Trend
- Designer Grocery Stores
- Designer grocery stores are on the rise, creating opportunities for architects and designers to create unique, customer-focused shopping experiences.
- Organic Food Delivery
- As more people choose to eat organic food, there is an opportunity for businesses to offer home delivery services for fresh produce.
- Branded Foods
- The trend of branded foods, like the smoothies offered at Vegeo Vegeo, presents marketing opportunities for companies to cater to health-conscious consumers.
Where This Applies
- Retail
- In the retail industry, there is a trend towards creating unique shopping experiences that cater to the desires of the modern consumer.
- Food and Beverage
- The food and beverage industry has seen a rise in plant-based and organic eating, leading to opportunities for specialty stores and delivery services.
- Marketing
- With the rise of health-conscious consumption, there is a growing need for companies to create branded food products that align with consumer values.
