The REN Flagship Plant Store Elevates Greenery to the Optimal Spot
Michael Hemsworth — September 29, 2021 — Business
References: nosigner & yankodesign
The REN flagship plant store has been designed by NOSIGNER as a retail location operated by a team of greenery caretakers that provides a dedicated location for plants to be displayed, supported and more.
The interior space of the location features a series of suspended shelves for plants to be positioned on where they are given the right amount of space to grow and receive care. The space puts a focus on adaptability to change according to the needs of the specific plants that are present in the area.
The REN flagship plant store is focused on restoring the relationship that we have to plants, which was described by the proprietors: "Ornamental plants brought in to create a pseudo-natural atmosphere in indoor spaces are not adapted to the environment and are therefore weak and often die. While we need ornamental plants, we also have a distorted relationship with them as part of our ecosystem.”
The interior space of the location features a series of suspended shelves for plants to be positioned on where they are given the right amount of space to grow and receive care. The space puts a focus on adaptability to change according to the needs of the specific plants that are present in the area.
The REN flagship plant store is focused on restoring the relationship that we have to plants, which was described by the proprietors: "Ornamental plants brought in to create a pseudo-natural atmosphere in indoor spaces are not adapted to the environment and are therefore weak and often die. While we need ornamental plants, we also have a distorted relationship with them as part of our ecosystem.”
Trend Themes
1. Suspended Plant Displays - Opportunity to design new plant store concepts with suspended shelves for plants, providing them with necessary care while also achieving aesthetic beauty.
2. Adaptive Plant Care - Opportunity to create adaptable care systems that cater to the specific needs of plants and prioritize their health and growth.
3. Restoring the Plant-human Relationship - Opportunity to design more plant-focused spaces that prioritize the relationship between humans and plants, offering more accurate support rather than simply aesthetic decoration.
Industry Implications
1. Home Improvement - Companies can incorporate suspended plant displays into their home improvement offerings, offering customers a unique and functional approach to interior design.
2. Hospitality - Hotels and restaurants can incorporate adaptive plant care systems into their spaces, promoting sustainability and healthier environments for customers.
3. Botanical Retail - Stores can prioritize the health and growth of their plants and emphasize the importance of the plant-human relationship through more dedicated and thoughtful merchandising strategies.
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