The Sunspel Store in Berlin Features Carefully Curated Displays
Katherine Pendrill — March 6, 2017 — Fashion
References: info.sunspel & huhmagazine
Sunspel has always been known for its minimalist approach to clothing and that same approach is also reflected in its new store in Berlin, Germany.
Opened last spring, the new Sunspel store is located in Berlin's chic Mitte district. Nestled among the many cafes and boutiques, the store is a bright and airy space that reflects the brand's minimalist aesthetic. The interior of the store features nothing but bare-bones displays made from English ash wood. Each piece is then carefully displayed out in the open so that the clothing can speak for itself. While the majority of the pieces available are for men, the shop does also carry select items from its womenswear line.
The new Sunspel store demonstrates that shoppers prefer minimal in-store displays to flashy promotional materials.
Opened last spring, the new Sunspel store is located in Berlin's chic Mitte district. Nestled among the many cafes and boutiques, the store is a bright and airy space that reflects the brand's minimalist aesthetic. The interior of the store features nothing but bare-bones displays made from English ash wood. Each piece is then carefully displayed out in the open so that the clothing can speak for itself. While the majority of the pieces available are for men, the shop does also carry select items from its womenswear line.
The new Sunspel store demonstrates that shoppers prefer minimal in-store displays to flashy promotional materials.
Trend Themes
1. Minimalist Store Design - Opportunity for retailers to create minimalist store designs that allow products to speak for themselves.
2. Curated Displays - Opportunity to curate carefully selected displays that emphasize the brand's aesthetic and values.
3. Gender-inclusive Retail - Opportunity for brands to cater to both male and female customers, offering select items from different lines.
Industry Implications
1. Retail - Retailers can adopt minimalist store designs and curated displays to enhance the shopping experience and attract customers.
2. Fashion - Fashion brands can embrace gender-inclusive retail strategies to cater to a wider range of customers and increase sales.
3. Interior Design - Opportunity for interior designers to specialize in minimalist store designs that showcase products effectively.
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