The top April 2017 retail designs implement a number of unique ideas for the purposes of improving navigation, interaction and attracting new consumer demographics.
Some of the most forward-thinking retail concepts integrate stations and services where consumers are able to create their own products from start to finish, or enjoy a completely self-serve experience. Examples of this include Imperial Cars' dealership self-serve checkout station and the bespoke products that can be customized at adidas' Knit for You pop-up and Ministry of Supply's flagship store.
In order to make the experience of buying fine jewelry pieces more appealing and less intimidating to Millennial shoppers, Birks recently introduced a completely redesigned store that changes the traditional counter setup in order to make shoppers feel more connected to the brand and its products.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
