To kick off the launch of its new 18-shade lipstick range, Burt's Bees is setting up an interactive 'Wall of Kisses' in the UK.
The Wall of Kisses boasts three different components: a touchscreen "magic mirror" that features lip-tracking software to digitally add color to one's lips, a photo montage and individual consultation areas where consumers may try real versions of the product and get expert advice from on-site makeup artists. By offering a virtual preview of a lipstick shade on one's lips, the digital part of the experience simplifies the process of choosing a perfect lip color.
For their chance to win the entire lipstick collection from Burt's Bees, consumers are being invited to share images of their time at the Wall of Kisses over social media using the #lipstickthatlovesyouback hashtag.
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