As the April 2017 interactive trends reveal, brands are eager to create immersive experiences around their products instead of relying on more traditional forms of advertising.
One way in which brands are creating interactive experiences is through social experiences that use specific products to bring people together. For instance, Diet Coke hosted a girl's night at London’s Athenaeum Hotel to celebrate the launch of its Get the Gang Back Together campaign. Similarly, Desperados partnered with the electronic music group Mount Kimbie to transform a train car into an immersive musical experience.
Beyond social experiences, the April 2017 interactive trends demonstrate that brands are also elevating in-store displays to include more interactive elements. This includes examples such as Best Buy's Nintendo Switch display and the Go Pro Make Up stations inside Make Up For Ever's new flagship store.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
