As the April 2017 interactive trends reveal, brands are eager to create immersive experiences around their products instead of relying on more traditional forms of advertising.
One way in which brands are creating interactive experiences is through social experiences that use specific products to bring people together. For instance, Diet Coke hosted a girl's night at London’s Athenaeum Hotel to celebrate the launch of its Get the Gang Back Together campaign. Similarly, Desperados partnered with the electronic music group Mount Kimbie to transform a train car into an immersive musical experience.
Beyond social experiences, the April 2017 interactive trends demonstrate that brands are also elevating in-store displays to include more interactive elements. This includes examples such as Best Buy's Nintendo Switch display and the Go Pro Make Up stations inside Make Up For Ever's new flagship store.
Top 25 Interactive Ideas in April
More Stats +/-
Future Festival & Malcolm Gladwell - Early Bird Deadline
Secret Dining Events
Supermarket Clothing Pop-Ups
Female Friendship Events
Interactive Beauty Vanities
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.