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Top 25 Interactive Ideas in April

From Female Friendship Events to Interactive Gaming Displays

— April 30, 2017 — Marketing
As the April 2017 interactive trends reveal, brands are eager to create immersive experiences around their products instead of relying on more traditional forms of advertising.

One way in which brands are creating interactive experiences is through social experiences that use specific products to bring people together. For instance, Diet Coke hosted a girl's night at London’s Athenaeum Hotel to celebrate the launch of its Get the Gang Back Together campaign. Similarly, Desperados partnered with the electronic music group Mount Kimbie to transform a train car into an immersive musical experience.

Beyond social experiences, the April 2017 interactive trends demonstrate that brands are also elevating in-store displays to include more interactive elements. This includes examples such as Best Buy's Nintendo Switch display and the Go Pro Make Up stations inside Make Up For Ever's new flagship store.
7.1
Score
Popularity
Activity
Freshness
25
Beefy Baked Potatoes
Beefy Baked Potatoes
McAlister's is Serving Up a Reuben Spud for St. Patrick's Day
<
24
New York Cafe Apps
New York Cafe Apps
Gregorys Coffee is Making Its Gregular Loyalty Program Digital with Its New App
<
23
Intelligent Chalkboard Robots
Intelligent Chalkboard Robots
The Chalkbot Draws Like Einstein for National Geographic 'Genius'
<
22
Real-Time Zombie Games
Real-Time Zombie Games
The Walking Dead Turned Facebook Live into a Live-Action Video Game
<
21
Social Rewards Programs
Social Rewards Programs
Lancome's Elite Rewards Engage Consumers Across Social Media
<
20
One-Day Brewery Festivals
One-Day Brewery Festivals
Sambrook's Brewery is Launching Its Newest IPA with a Springtime Party
<
19
Indonesian Toy Block Museums
Indonesian Toy Block Museums
The Nanoblock Pop-Up's Exhibits are Inspired by Local Architecture
<
18
Fast Food Drink Promotions
Fast Food Drink Promotions
KFC Rewarded Those Who Downloaded Its Colonel's Club App
<
17
Interactive Mythical Creatures Guides
Interactive Mythical Creatures Guides
Expedia Created a Unique Mythical Creatures Map for Travel
<
16
Bespoke Spirit Festivals
Bespoke Spirit Festivals
The Gin & Vodka Festival Features Handcrafted Alcohol from All Over
<
15
Instrumental Train Experiences
Instrumental Train Experiences
This Desperados x Mount Kimbie Brand Activation Celebrates Sound
<
14
Interactive Gaming Console Displays
Interactive Gaming Console Displays
Best Buy's Nintendo Switch Display Features Interactive Videos
<
13
Cookie Cafe Loyalty Programs
Cookie Cafe Loyalty Programs
The Nestlé Toll House Café App Allows Users to Earn Sweet Rewards
<
12
Health Assessment Posters
Health Assessment Posters
These Cancer Research UK Posters Offer a Free Breathing Test
<
11
Mental Health Cafes
Mental Health Cafes
Marks & Spencer's Unique Cafes Encourage Discussions on Mental Wellness
<
10
Energetic Escape Challenges
Energetic Escape Challenges
The Red Bull Mind Gamers Partook in the Escape Room World Championship
<
9
Pop-Up VR Bars
Pop-Up VR Bars
The House of Peroni Event Featured Immersive Works of Art
<
8
Fire Safety Simulators
Fire Safety Simulators
'Escape My House' Stresses the Importance of Having a Fire Escape Plan
<
7
Coffee-Earning Loyalty Apps
Coffee-Earning Loyalty Apps
The Muffin Break App Allows Customers to Earn Free Coffee
<
6
Female Friendship Events
Female Friendship Events
Diet Coke's Girl's Night Launched the Get the Gang Back Together Campaign
<
5
Interactive Beauty Vanities
Interactive Beauty Vanities
The 'Wall of Kisses' by Burt's Bees Introduces a New Lipstick Range
<
4
Futuristic Supermarket Pop-Ups
Futuristic Supermarket Pop-Ups
Honey Nut Cheerios is Hosting a Pop-Up Grocery Store in Toronto
<
3
Secret Dining Events
Secret Dining Events
Patrón Secret Dining Created a Special Cocktail-Paired Menu in London
<
2
Supermarket Clothing Pop-Ups
Supermarket Clothing Pop-Ups
Lidl Opened a Pop-Up Shop in Hamburg for Its New Clothing Collection
<
1
In-Store Makeup Stations
In-Store Makeup Stations
Make Up For Ever's New Flagship Store Features Go Pro Make Up Stations
<