Intelligent Chalkboard Robots

The Chalkbot Draws Like Einstein for National Geographic 'Genius'

For SXSW 2017, National Geographic 'Genius' created a Twitter-Powered Chalkboard Robot to show off the genius of Einstein, which is also the focus of the series.

The Chalkbot brings the inventor's brilliant mind to life via a chalkboard. SXSW attendees had the chance to use the #GeniusBillboard hashtag on Twitter in order to submit a selfie and see it come to life before their eyes in real-time through symbols, words and equations drawn by a lively robotic arm.

At SXSW, National Geographic created an entire Nat Geo Further Base Camp devoted to helping attendees discover their own genius through brain-boosting, mind-boggling activities. Some other activations included See FURTHER featuring Microsoft Hololens and Chasing Genius With Nerd Night.

Twitter-powered Chalkboard Robots
Opportunity for companies to create interactive and engaging experiences by combining social media and robotics.
Real-time Drawing Technology
Potential for businesses to utilize robotic arm technology to create dynamic and immersive experiences for their customers.
Brain-boosting Activities
Opportunity for industries, such as education and entertainment, to develop innovative and interactive activities that enhance cognitive function.

Who This Affects Most

Entertainment
Disruptive potential for entertainment companies to incorporate intelligent chalkboard robots into their live events and performances.
Technology
Opportunity for tech companies to further develop real-time drawing technology and create new applications for it.
Education
Potential for educational institutions to utilize Twitter-powered chalkboard robots as a tool for interactive learning and engagement.
SCORE
3.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 27%
Activity 72%
Freshness 8%

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