These April 2017 social media trends incorporate viral train station proposals, smart chalkboard robots that are powered by Twitter, and connected video apps that allow people to watch YouTube with their friends.
To capitalize on the excitement of singer Lana Del Rey's recent release 'Love,' Snapchat launched a new flower crown filter. Similarly to how the singer is presented in the music video that accompanies the track, the filter covers the user's head in beautiful white flower blossoms. At the same time, a snippet of the track is played, allowing users to spread their love for the artist and most recent work.
Also featured in these April 2017 social media trends is a Facebook Live video game that was inspired by 'The Walking Dead.' The game focuses on two Dutch YouTube vloggers, whose reactions are influenced by the Facebook reaction buttons. Due to the suspenseful nature of the game and the interactive elements, the Facebook Live feed accumulated over two millions views.
- Gen Alpha
- Gen X
- Gen Z (primary audience)
- Millennial (primary audience)
