Influential Uses AI Influencer Technology to Help Brands and Agencies

 - Mar 15, 2017
References: influential.co & springwise
This influencer platform uses artificial intelligence technology to match brands with digital influencers. Using an AI algorithm from IBM Watson, Influential assigns online influencers with scores to see who ranks first within their social media networks in an effort to help companies pick the right people to collaborate with for their influencer marketing campaigns. This approach to branding is gaining increasing traction.

The AI influencer technology works with Instagram, Twitter and Facebook "to deliver demographically, psychographically, and contextually targeted campaigns for brands and agencies." The exclusive influencer platform has an invite-only network consisting of more than 10,000 influencer social media accounts on Facebook, Instagram, Snapchat, Twitter and YouTube. These accounts must be in the top 1% of engagement on all of these social media platforms to join.