Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.

Top 50 Marketing Trends in April

From Beauty Assistant Apps to Fast Food Co-Branding Initiatives

— April 29, 2017 — Tech
April 2017 marketing trends reveal brands becoming more experiential and interactive with how they engage with their consumers, as well as forming unusual co-branding initiatives with unlikely brands.

Dior has always been known as a luxury brand that focuses on classic methods of marketing and advertising, to go along with the relatively classic fashion and beauty items it offers. The brand has started to understand that it must engage consumers in new and unique ways, and one of the ways it is doing this is by using Facebook's Messenger app to gain a greater understanding of its consumers wants and needs, as well as giving them the option to receive exclusive tutorials and product samples.

Another interesting marketing initiative that can be observed in April 2017 marketing trends is the collaboration between the fashion designer Hayley Elsaesser, and Taco Bell Canada. The two brands came together to offer a unique coat for consumers that features the fast food chain's primary food -- the taco.
6.6
Score
Popularity
Activity
Freshness
50
Working Towards Employee Creativity
Working Towards Employee Creativity
Matt Griffith and Nicole Zuccaro from Brainworks Software
<
49
Taking Risks to Innovate
Taking Risks to Innovate
Mariah Langyel, Inside Sales Manager at Jewelers Mutual
<
48
Colorful Cleaner Campaigns
Colorful Cleaner Campaigns
'The Method Way' Campaign Embraces Color and Mess
<
47
Savory Mustard Crackling Snacks
Savory Mustard Crackling Snacks
The Snaffling Pig x Colman's Fried Pork Crackling is Delicious
<
46
Community-Minded Innovation
Community-Minded Innovation
Dana Celona, Concept Development Specialist at Wawa, Inc.
<
45
Putting Consumers First
Putting Consumers First
Kassie Deng, Katherine Rossi, Dan Grappone and Heriberto Salcedo of Viacom
<
44
Automated Social Media Platforms
Automated Social Media Platforms
The 'Socialius' Social Media Management Platform Offers Guidance
<
43
Collaboration and Curiosity
Collaboration and Curiosity
Johanna Moscoso, Consumer Insights Lead at The Weather Company
<
42
The Value of Non-Hierarchical Offices
The Value of Non-Hierarchical Offices
Marketing Director at Ikon Arts Foundation, Linda Mateljan
<
41
Collaboration in Creativity
Collaboration in Creativity
VP of Marketing at Fairway Markets, Deana Moore
<
40
Intuitive Grocery Displays
Intuitive Grocery Displays
Cloverleaf's shelfPoint System Detects Purchasing Patterns
<
39
Reverse Street Parades
Reverse Street Parades
This Mardis Gras March in New Orleans Happened in Rewind
<
38
Exploring Beyond Industry Norms
Exploring Beyond Industry Norms
Director of Licensing at Enesco, Mark Haberman
<
37
Tracking Consumer Differences
Tracking Consumer Differences
Elizabeth Mata Sanderson, VP of Strategy & Insights at Univision
<
36
Marketing Blogger Outreach Platforms
Marketing Blogger Outreach Platforms
'Submize' Connects Brands with Influencers and Journalists
<
35
Business Call Marketing Platforms
Business Call Marketing Platforms
The 'PhoneWagon' Analytics Software Tracks Calls Uniformly
<
34
Automated Water Bottle Openers
Automated Water Bottle Openers
Nidec's SMART PET BOTTLE is Helping to Enliven the World
<
33
Analytical Infographic Platforms
Analytical Infographic Platforms
'Muralio' Turns Google Analytics Data into Infographics
<
32
Telecom Hotspot Onesies
Telecom Hotspot Onesies
The T-Mobile 'ONEsie' Offers Unlimited Coverage for April Fool's Day
<
31
Inspiration Comes from Everywhere
Inspiration Comes from Everywhere
Antonette Bivona, Director of Global Marketing at Almay
<
30
Opinion-Driven Bargain Shopping
Opinion-Driven Bargain Shopping
The Cartcam App Offers Discounts in Exchange for Video Reviews
<
29
Cloud-Based Digital Signage Platforms
Cloud-Based Digital Signage Platforms
'iSignage' Works as a Signage Content Management Platform
<
28
Actionable Innovation in the Workplace
Actionable Innovation in the Workplace
Senior Marketing Manager Nicole Diamant, InterbrandHealth
<
27
Professional Email Signature Services
Professional Email Signature Services
'Facemail' Upgrades Business Correspondence
<
26
Breaking Out of Fixed Mindsets
Breaking Out of Fixed Mindsets
Suzanne Zimny, Head of Innovation at Vimto
<
25
Fostering a Culture of Creativity
Fostering a Culture of Creativity
Julie Katz, Manager of Syndicated Research at Edgewell
<
24
Designing for Everybody
Designing for Everybody
Pedro Vicente, Creative Director at Brand Loyalty International
<
23
Pizza-Ordering Sneakers
Pizza-Ordering Sneakers
The Pizza Hut 'Pie Tops' Order Pizza Delivery with a Single Press
<
22
Gender-Fluid Beauty Campaigns
Gender-Fluid Beauty Campaigns
Milk Makeup Spotlighted a Universal Makeup Product Anyone Can Use
<
21
Influencer Marketing Campaign Platforms
Influencer Marketing Campaign Platforms
The 'Assembly' Software Platform Keeps Campaigns Organized
<
20
Influencer Content Platforms
Influencer Content Platforms
'Spreadee' Enables Content Sharing with Social Media Users
<
19
Small-Scale Artisan Breads
Small-Scale Artisan Breads
Allinson's Has Created a Line of Smaller Loaves for Smaller Households
<
18
Engaging Content Creation Platforms
Engaging Content Creation Platforms
'Queezly' Enables You to Create Web Content That's Engaging
<
17
Abandoning Routine in the Workplace
Abandoning Routine in the Workplace
VP of Creativity Center at Faber-Castell, Delanie West
<
16
Instrumental Train Experiences
Instrumental Train Experiences
This Desperados x Mount Kimbie Brand Activation Celebrates Sound
<
15
Blockchain Consultancy Platforms
Blockchain Consultancy Platforms
This International Internet Marketplace is for Blockchain Jobs
<
14
Fast Food Outerwear Collaborations
Fast Food Outerwear Collaborations
The Hayley Elsaesser TaCoat is Designed Alongside Taco Bell
<
13
Sparking Tastes and Trends
Sparking Tastes and Trends
Kelli Heinz, Director of Marketing at Bell Flavors & Fragrances
<
12
Exploring Exciting Flavors
Exploring Exciting Flavors
Sanjiv Gajiwala, Vice President of Marketing at Mike's Hard Lemonade
<
11
AI Influencer Platforms
AI Influencer Platforms
Influential Uses AI Influencer Technology to Help Brands and Agencies
<
10
Beacon Technology Services
Beacon Technology Services
Conichiwa Provides On-Demand Services for Many Different Industries
<
9
Replacement Crayon Campaigns
Replacement Crayon Campaigns
The Crayola Who's Leaving Countdown Celebrates the Brand's New Color
<
8
Germy Petri Posters
Germy Petri Posters
This Soap Ad Campaign Features Enormous Petri Dishes Full of Live Bacteria
<
7
Ironic Sheet Mask Packaging
Ironic Sheet Mask Packaging
These Face Masks Capture Consumer Attention Through Their Name
<
6
Plus-Size Disney Fashions
Plus-Size Disney Fashions
This 'Beauty and the Beast' Fashion Clothing Collection is Enchanting
<
5
AI Beauty Assistant Apps
AI Beauty Assistant Apps
Dior Insider's Technology is Available Through Facebook Messenger
<
4
Consistently Searching for Creative Ideas
Consistently Searching for Creative Ideas
Sr Director of Marketing at IMAGEN Brands, Jenny Straub
<
3
Ageless Lingerie Marketing
Ageless Lingerie Marketing
56-Year-Old Model Mercy Brewer Fronts Lonely Lingerie's Latest Campaign
<
2
Body-Positive Sportswear
Body-Positive Sportswear
The Nike Plus Size Collection Introduces a Range of Extended Sizes
<
1
Boutique Designer Gyms
Boutique Designer Gyms
Dsquared2's Ceresio 7 Gym and Spa is for the Fashionably Fit
<