From Beauty Assistant Apps to Fast Food Co-Branding Initiatives

 - Apr 29, 2017
April 2017 marketing trends reveal brands becoming more experiential and interactive with how they engage with their consumers, as well as forming unusual co-branding initiatives with unlikely brands.

Dior has always been known as a luxury brand that focuses on classic methods of marketing and advertising, to go along with the relatively classic fashion and beauty items it offers. The brand has started to understand that it must engage consumers in new and unique ways, and one of the ways it is doing this is by using Facebook's Messenger app to gain a greater understanding of its consumers wants and needs, as well as giving them the option to receive exclusive tutorials and product samples.

Another interesting marketing initiative that can be observed in April 2017 marketing trends is the collaboration between the fashion designer Hayley Elsaesser, and Taco Bell Canada. The two brands came together to offer a unique coat for consumers that features the fast food chain's primary food -- the taco.