With significant growth in the number of smaller households in Britain, the wholemeal bread brand Allinson's has rolled out a line of smaller loaves. While the new loaves boasts the same wholesome ingredients and great taste as the brand's original products, the smaller format makes it a better buy for those who go through groceries less quickly.
Allinson's new product consists of 12 slices in a 650 gram bread loaf. The new size is specially designed to maximize freshness and reduce the amount of food waste in smaller households. As the brand's marketing director Janene Warsap explains, "We wanted to give consumers more of what they love while meeting their needs – the perfect amount of bread to enjoy through the week and an optimum-quality product experience."
Just like Allinson's original products, the smaller loaves come in Classic Wholemeal, Signature Seeded, Rustic White and Seeds & Grains.