Artisan-Inspired Bread Ranges

The Hovis Bakers Since 1886 Rustic Bloomers Range is Delicious

The Hovis Bakers Since 1886 Rustic Bloomers range is a new lineup of artisan-inspired bread products that tap into consumer demand for high-quality baked goods with a convenient twist.

The breads set themselves apart from other bloomer-style breads on the market by being baked in shallow trays that help each loaf to maintain a tapered, rounded-style shape. The products are each sliced with thick end crusts to give them a truly artisan-inspired profile for consumers to enjoy without having to take a trip to their local bakery.

Marketing Director Claire Parlous commented on the new Hovis Bakers Since 1886 Rustic Bloomers range saying, "These loaves are more than just bread; they’re a testament to our dedication to delivering a truly authentic and more artisanal inspired experience. With each bite, consumers taste our heritage and commitment to excellence, making every meal a moment to savour."

Artisan-inspired Bread
The Hovis Bakers Since 1886 Rustic Bloomers range taps into consumer demand for high-quality baked goods with a convenient twist.
Shallow-tray Baking
The Hovis Bakers Since 1886 Rustic Bloomers range sets itself apart by baking loaves in shallow trays, creating a distinct shape.
Authentic Experience
The Hovis Bakers Since 1886 Rustic Bloomers range offers consumers an artisanal inspired experience, allowing them to taste the brand's commitment to excellence.

Sectors Adopting This

Bakery
The Hovis Bakers Since 1886 Rustic Bloomers range introduces a new lineup of artisan-inspired bread products, catering to the high-quality baked goods market.
Food Packaging
The Hovis Bakers Since 1886 Rustic Bloomers range utilizes shallow trays for baking, creating an opportunity for innovative and convenient packaging solutions.
Food Marketing
The Hovis Bakers Since 1886 Rustic Bloomers range capitalizes on consumer demand for an authentic experience, providing a marketing opportunity for brands to promote heritage and commitment to excellence.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 21%
Freshness 19%