Country Choice Tiger Bloomer is positioned by the brand as a premium option for retailers to stock that's crafted with taste, texture and appearance in mind.
The bread is positioned as a specialty alternative to traditional options and features a 400-gram size that comes in cases of 14, which are crafted to be baked from frozen. The bread loaves only need to be baked for nine to 10-minutes and have a one-day shelf life once baked. Retailers in the UK can connect with the brand directly for inquiries.
Head of Marketing and Strategy Phil Carratt commented on the Country Choice Tiger Bloomer saying, "The new Tiger Bloomer will create a genuine point of difference on a retailer’s in-store bakery fixture, and for those who are preparing freshly made sandwiches it can also be used as a delicious, premium alternative to more traditional bread carriers. Demand for speciality breads is on the rise and we are pleased to be able to offer our customers a product that they have been asking for and one that will help them meet consumer desire for high quality, speciality breads.”
Key Themes Behind This Trend
- In-store Bakery Solutions
- The availability of pre-prepared, quick-bake options like Country Choice Tiger Bloomer enhances the attractiveness of in-store bakeries offering fresh bread daily.
- Premium Artisan Breads
- The rising demand for specialty breads signifies a shift towards premium bakery products that prioritize taste, texture, and appearance.
- Frozen-to-oven Convenience
- Products that can be baked from frozen in under 10 minutes offer significant convenience while maintaining the quality and freshness of traditional baking.
Where This Applies
- Retail Baking
- Retailers can diversify their product offerings by incorporating ultra-convenient, premium bread solutions that meet consumer demand for quality and variety.
- Specialty Foods
- The specialty foods industry benefits from introducing innovative bread products that appeal to consumers seeking gourmet or artisan alternatives in their daily diet.
- Frozen Food
- Frozen food manufacturers can leverage quick-bake, high-quality bread options to attract customers who value convenience without compromising on freshness.
