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Ready-to-Bake Bread Rolls

Allinson’s Heat & Eat Rolls are Fresh and Ready in Five-Minutes

— September 7, 2022 — Marketing
Enjoying fresh bread often requires making some from home or heading to a local bakery, but the Allinson’s Heat & Eat rolls have been created to offer a new alternative. The product is capable of being baked from frozen to allow for freshly baked bread at anytime or with a meal. The bread comes in two varieties including Scandalous Seeds Wholemeal with five different grains and seeds, and the Champion Wholemeal & Rye wholegrain blend.

Marketing Manager at Allinson's commented on the Allinson’s Heat & Eat rolls saying, "Allinson’s Heat & Eat rolls offer consumers seeking pure food enjoyment the unmatched experience of tasting bakery straight from the oven. And all in less time than it would take to boil an egg. No mess, no fuss, a shortcut to an easy, enjoyable meal at any time."
Trend Themes
1. Ready-to-bake Foods - Advancements in technology enable sophisticated consumers with busy lifestyles to enjoy freshly baked foods with no fuss and mess anywhere without having to spend hours in the kitchen.
2. Convenient Food Options - Consumers are looking for more convenient, time-saving food options that provide them with a hassle-free way to enjoy fresh foods anywhere.
3. Healthy Convenience - Consumers' growing interest in healthy eating has fueled the demand for more healthy convenience options like Allinson’s Heat & Eat Rolls that offer a quick, easy way to enjoy healthy, freshly baked bread.
Industry Implications
1. Food Manufacturing - Food manufacturers can take advantage of innovative technologies to create more convenient, healthy, and enjoyable food products that meet consumers' changing needs and preferences.
2. Retail - Retailers can benefit from partnering with food manufacturers to offer unique and attractive convenience food options that cater to consumers' busy lifestyles and healthy eating habits.
3. Food Delivery Services - Food delivery services can leverage the growing demand for healthy, convenient, and freshly prepared foods to offer more innovative delivery options like ready-to-bake foods that can be delivered frozen and baked on demand.
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