Goodman Gluten Free, the company best known for making gluten-free, dairy-free, peanut-free and soy-free baked goods, has just unveiled a new gluten-free bread product dubbed the 'Brown & Serve Dinner Rolls.'
Goodman's new Brown & Serve Dinner Rolls consist of six substantially sized dinner rolls that can be heated until warm and golden brown in just seven minutes. Like Goodman's other products, the new dinner rolls are gluten-free, dairy-free, and soy-free. As Bob Goodman, Founder and Chief Executive Officer of Goodman Gluten Free explains, "Data showed 87% of consumers are cooking with their families the same amount or more than before the pandemic. At the same time, survey data showed meal preparation time is getting quicker. The dinner roll is a family meal staple, and our Brown & Serve Dinner Rolls enhance the family meal occasion quickly and conveniently.”
The Brown & Serve Dinner Rolls are already available in two major supermarket chains.
Image Credit: Arena Partners
Why This Trend Is Growing
- Gluten-free Convenience
- The convenience of gluten-free products that save meal preparation time will continue to be in demand.
- Family Meal Staples Reinvented
- More companies will reinvent classic family meal staples, such as dinner rolls, to cater to the growing gluten-free market.
- Quick and Easy GF Meals
- Quick and easy gluten-free meal solutions, like the brown & serve dinner rolls, will become increasingly popular amidst the pandemic and busy schedules.
Industries Being Reshaped
- Gluten-free Food Products
- The gluten-free food industry should prioritize convenient and quick meal solutions to cater to consumers' busy schedules and changing meal preparation habits.
- Bakery Industry
- Bakeries should invest in creating and marketing gluten-free baked goods for convenience and quick meal solutions and tap into the growing gluten-free market.
- Supermarket Industry
- Supermarkets should expand their selection of gluten-free convenience products, like dinner rolls, to cater to the growing segment of health-conscious consumers who need quick, easy, and healthy meal options.
