This soap ad uses a giant petri dish full of live bacteria to advertise soap brand Lifebuoy. Created by Latin American ad agency The Electric Factory Group, the soap campaign is a new take on traditional promotion as it demonstrates how effective posters can still be.
The petri dish posters or 'bacteriads' contain everyday germs and bacteria found on common objects such as mobile devices and money. Installed in malls across Uruguay, the posters allow shoppers to see how much the bacteria grows over time. The soap ad encourages the public to wash their hands regularly.
This strategy shows how traditional advertising firms can stay relevant, especially as marketing and public relations are increasingly handled in-house.