56-year-old model Mercy Brewer fronts Lonely Lingerie's latest ad campaign that aims to defy common beauty and aging stereotypes. Known for its use of models that push boundaries, the New Zealand-based label has worked with transgender model Aurel Haize Odogbo in the past and now stuns fans with a campaign starring Brewer, who has been a model since the 80s.
In addition to pushing beauty boundaries with its inclusive marketing approach, Lonely Lingerie is also known for an ongoing campaign, consisting of candid imagery of women in their homes. These women are lensed while wearing the brand's undergarments and are seen feeling confident in their skin no matter their shape, size or age.
Breaking common fashion stereotypes, more and more fashion brands are spotlighting realistic or unconventional models in an attempt to foster a more authentic relationship with its core audience.