Discount shoppers and those who love to send Snapchats seem to be the main target of the Cartcam app. This creative shopping app offers discounts in exchange for video reviews. Some products on the Cartcam app are offered with a review discount. Once purchased, buyers have three weeks to create a video review which can be as short as 30 seconds. The idea is to keep things casual, meaning shoppers can simply point their phones at themselves and start gabbing away about the new watch or pair of shoes they just purchased.
On the business side of things the Cartcam app allows brands to get authentic video reviews without having to do major leg work. The videos can be used on the websites and social media accounts of the sellers or used in marketing campaigns. The Cartcam app allows little-known brands to build up a massive video library of authentic video reviews.
What's Driving This Trend
- Opinion-driven Shopping
- The trend of opinion-driven shopping opens up opportunities for apps to offer discounts in exchange for video reviews.
- Authentic Video Reviews
- The rise of authentic video reviews creates opportunities for businesses to leverage user-generated content for marketing purposes.
- Casual Video Production
- The trend of casual video production presents opportunities for apps that encourage users to create short and informal video reviews.
Who This Affects Most
- E-commerce
- The e-commerce industry can make use of apps like Cartcam to collect authentic video reviews and enhance their brand's online presence.
- Social Media
- Social media platforms can leverage the trend of opinion-driven shopping by providing integrations or partnerships with app developers like Cartcam.
- Marketing
- Marketing agencies and departments can explore the trend of authentic video reviews to create engaging campaigns and leverage user-generated content.
